Short-listed for the North American Society for Sport History Book Award 2003
Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the 'demon drink'. Yet despite current prohibitions and the widespread acceptance of alcohol's deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to 'bond' by drinking together. Indeed, many of today's major sporting sponsors are breweries and manufacturers of alcoholic drinks.
From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.
The Beverage Manager's Guide to Wines, Beers and Spirits, Third Edition, navigates the reader through an intriguing journey on the vast world of alcoholic beverages. The text serves as an authoritative guide intended to inspire those individuals pursuing or enhancing a career in the food and beverage industry; the book will be equally fascinating for the beverage enthusiast. Written in a lively and engaging literary style, that is both comprehensive and yet concise; exploring the essential management and service aspects of drink. Designed to be intellectually appealing, with stimulating photography while providing the necessary knowledge on building and sustaining a profitable beverage program. This read provides marvelous insights into the beverage industry by discovering the sometimes perplexing, yet enduring influence of wines, beers and spirits that have been inseparable from the evolution of civilization.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
Online Beer and Wine Specials Articles
Online Beer and Wine Specials Books
Online Beer and Wine Specials